iGaming operator running live and RNG casino operations for Indian players on MGA licensed brands: game lineup and lobby, provider relationships, UPI and IMPS payments, KYC, AML and responsible gambling, bonus and seasonal promotions, VIP and support, with full P&L ownership of NGR, GGR, retention and churn.
Running live and RNG casino operations for Indian players on MGA licensed brands: lobby, providers, UPI and IMPS payments, KYC and AML, promotions and VIP, with full P&L ownership.
Not a list of tools. These are the functions I ran day to day, with the number each one moved.
NGR, GGR, hold, FTD conversion, retention and churn on daily dashboards and a monthly P&L, reading hold on rolling windows. Cash bonus cost held at 10–18% of GGR through wagering rules, game weighting, max bet limits and cohort pricing.
$2.5–3.5M+ annual NGROnboarded 35+ affiliate networks on CPA and RevShare, holding CPA under $100 while affiliates grew to a quarter to a third of new revenue.
25–35% of new revenueShaped the game lineup around what Indian players actually play across slots, live dealer and Indian table games. Titles placed on GGR per game versus theoretical, return rate and cross category play.
Slots · Live · Teen Patti · Andar BaharGateway routing across UPI, IMPS, net banking and cards. Owned withdrawal approval thresholds and KYC-before-payout flows. Deposit acceptance up 5–8 points, FTD conversion up 8–12%.
Reg → deposit +20%Offer ops and festival and cricket season promotions. VIP versus regular segments, deposit tiers and behavioural triggers. Repeat deposits +15–25%, churn down 8–12%, payback cut from 5 to 3 months.
LTV $70 → $350Owned MGA compliance, KYC and AML controls, responsible gambling tools, fraud and bonus abuse rules with the risk team, including blocking play from restricted Indian states.
MGA · KYC · AML · RGAll at KPAX Marketing as Casino Manager for LuckyNiki and WinningKings, Oct 2021 to Nov 2025.
VIP segments, deposit tiers, behavioural triggers. Payback 5 → 3 months.
5×ASO plus Apple Search Ads scaled to CPA under $4.
TOP5% to 6% via KYC guidance, offer and UX tests, social proof, rupee bet limits.
FTDFestival and cricket season promos, VIP vs regular segmentation.
HOLDWagering rules, game weighting, max bet limits, cohort pricing.
HELDSpec, UX, lobby, UPI/IMPS/cards, app store approvals, GTM for Indian players.
SHIPPEDLuckyNiki and WinningKings, MGA licensed, Indian players. $2.5M to $3.5M+ annual NGR with one owner across lobby, payments, promotions and risk.
Casino brands I've operated, the studios in their lobbies, and the payment rails deposits and payouts run through.
Onboarded, positioned and reviewed by GGR per game versus theoretical, return rate and cross category play.
Acceptance rates, PSP and gateway routing, withdrawal thresholds, KYC before payout, fraud and bonus abuse.
Affiliates are the cheapest FTDs in the market when the deal and the tracking are right, and the most expensive when they aren't.
Onboarded on CPA and RevShare for the India market, run alongside paid acquisition.
Deal terms and FTD quality checks kept cost per acquisition under $100 across the programme.
Share of new revenue delivered by the affiliate channel at its peak.
Scaled ASA to CPA under $4 and ASO rank from #180 to #1 in category.
Meta and Google Ads, affiliate seeding, Email and WhatsApp CRM to grow repeat and corporate gifting revenue.
Grew Prosports monthly signups 57% via Google and Facebook Ads with ROI tracking. Launched multi channel CRM on MoEngage.
Happy to walk through the numbers, the playbooks behind them, and what I'd do in your first 90 days.