CPA or RevShare: which deal model works?
Both. Networks were onboarded on CPA and RevShare, so each deal can fit the partner while CPA under $100 stays the ceiling.
| Model | How the affiliate is paid | What the operator controls |
|---|---|---|
| CPA | A fixed fee for each referred first time depositor | The CPA ceiling, held under $100 |
| RevShare | A share of the revenue its referred players generate | Player quality over the life of the cohort |
How do you keep CPA under $100 as networks scale?
Treat CPA as a ceiling and read each network against NGR, FTD conversion, retention and churn on the daily dashboards and monthly P&L. Fraud and bonus abuse rules, owned with the risk team, stop low quality traffic from passing as first deposits.
How do affiliates fit the wider acquisition mix?
Affiliates ran alongside paid and app store channels: Apple Search Ads were scaled to CPA under $4 and ASO took the app from #180 to #1 in its category. The same operation scaled to $2.5M to $3.5M+ annual NGR within 9 months.
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Vaibhav Vijay is a Casino Manager with 7+ years in iGaming, currently at Rooster Partners (via OptiServ Consulting) and before that on KPAX Marketing's MGA licensed LuckyNiki and WinningKings. See the full profile or book a call on Telegram.