1. Vaibhav Vijay
  2. Answers
Questions operators ask

Casino operations answers

Short answers to questions iGaming operators and hiring managers ask about bonus cost and affiliate programs. Every number comes from Vaibhav Vijay's work as Casino Manager on KPAX Marketing's MGA licensed LuckyNiki and WinningKings and at Rooster Partners.

10–18%

How do you keep casino bonus cost at 10 to 18% of GGR?

Cash bonus cost was held at 10 to 18% of GGR on MGA licensed LuckyNiki and WinningKings through wagering rules, game weighting, max bet limits and cohort pricing.

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25–35%

How do you build an affiliate program that brings 25 to 35% of new revenue?

35+ affiliate networks were onboarded on CPA and RevShare with CPA held under $100, and the channel contributed 25 to 35% of new revenue.

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Vaibhav Vijay is a Casino Manager with 7+ years in iGaming, currently at Rooster Partners (via OptiServ Consulting) and before that on KPAX Marketing's MGA licensed LuckyNiki and WinningKings. See the full profile or book a call on Telegram.